Program Courses
- 3 Years / In-Person
- Advanced Diploma
- Intake: Fall (September)
Overview
The Interactive Advertising Bureau of Canada calls this program, “the most up-to-date curriculum of any of the Ontario advertising programs.”
Students are prepared for digital marketing to consumers using interactive platforms such as Facebook, Instagram, TikTok, mobile devices, as well as continued utilization of traditional platforms like television, radio and print.
Program Highlights
- 65% of the 2022 class had job offers BEFORE the semester ended! 90% are employed within 2 months of graduation.
- Students work with real clients to gain experience and build up their resume.
- A four week prearranged work placement provides students with real industry experience and valuable contacts. Many students are hired by their work placement for full-time work following graduation.
- Program offers 12 social media, mobile and digital marketing/media courses – more than any other university or college in Canada.
- 3rd year students regularly compete in annual advertising competitions winning awards and gaining valuable experience for their resume.
- Faculty are all seasoned and experienced industry professionals with backgrounds in executive positions at major national and international companies.
- All graduates are HubSpot & HooteSuite certified in “inbound marketing” & digital media.
Career Opportunities
Graduates have MULTIPLE Career opportunities in many different industries.
Our grads are prepared and experienced to work in the digital field, social media, media, Advertising Agencies, create, account management, analytics etc.
Over three years, you find a subject area you love, you excel in and we work to find you a placement & job in that field!
Program Courses
| Semester 1 | Credits | Course Code |
|---|---|---|
| Mass Communications in a Cultural Context | 3 | ADV122G |
| Trans-Media Public Relations | 2 | ADV438 |
| Intro. To Layout & Design | 3 | ADV107 |
| The Business of Advertising | 3 | ADV120 |
| Principles of Marketing I | 3 | ADV211 |
| Introduction to Digital Media | 2 | ADV106 |
| Semester 2 | Credits | Course Code |
|---|---|---|
| Web Design I | 3 | ADV313 |
| Broadcast Media Estimating and Research | 3 | ADV322 |
| Digital Design II | 3 | ADV325 |
| Copywriting for Print Media | 2 | ADV309 |
| Consumer Research Concepts and Techniques | 3 | ADV345 |
| Marketing Planning I | 3 | ADV411 |
| Business Presentations | 3 | ADV307 |
| Semester 3 | Credits | Course Code |
|---|---|---|
| Web Design I | 3 | ADV313 |
| Broadcast Media Estimating and Research | 3 | ADV322 |
| Digital Design II | 3 | ADV325 |
| Copywriting for Print Media | 2 | ADV309 |
| Consumer Research Concepts and Techniques | 3 | ADV345 |
| Marketing Planning I | 3 | ADV411 |
| Business Presentations | 3 | ADV307 |
| Semester 4 | Credits | Course Code |
|---|---|---|
| Web Design II | 2 | ADV413 |
| Media Planning I | 3 | ADV422 |
| Developing Internet Marketing Content | 2 | ADV421 |
| Marketing Planning II | 3 | ADV444 |
| E-Mail Marketing | 2 | ADV433 |
| Search Engine Optimization | 3 | ADV437 |
| Project Management for Advertising | 2 | ADV425 |
| Semester 4 | Credits | Course Code |
|---|---|---|
| Web Design II | 2 | ADV413 |
| Media Planning I | 3 | ADV422 |
| Developing Internet Marketing Content | 2 | ADV421 |
| Marketing Planning II | 3 | ADV444 |
| E-Mail Marketing | 2 | ADV433 |
| Search Engine Optimization | 3 | ADV437 |
| Project Management for Advertising | 2 | ADV425 |
| Semester 5 | Credits | Course Code |
|---|---|---|
| Web Analytics | 3 | ADV413 |
| Digital Agency | 3 | ADV505 |
| Mobile Marketing | 3 | ADV531 |
| Social Media Marketing | 3 | ADV529 |
| Trans-Media Planning II | 3 | ADV504 |
| Trans-Media Account Planning | 3 | ADV532 |
| Trans Media Sales Promotion & Events | 3 | ADV536 |
| Semester 6 | Credits | Course Code |
|---|---|---|
| Creative Capstone | 1 | ADV613 |
| Agency & Account Management | 2 | ADV608 |
| IMC Campaigns II | 4 | ADV617 |
| How to Brand Yourself | 4 | ADV703 |
| Trans-Media Planning III | 2 | ADV604 |
| Internship | 5 | ADV701 |
How to Apply?
- Are You Ready?
The application process is very easy! When you apply, you will be taken to the OCAS website to complete the process. We are always here to help you and answer your questions!
- Connect With Us
Would you like to learn more? Want a tour of the campus? Want to sit in on a class? We can make it happen! Just contact us and we can set it up
- Ready To Apply
Ready to get started? We have limited spots available in our program and always have a waiting list. If this is the program for you, reserve your spot ASAP.